Why we buy from the Ashaninka Tribe in Peru

Ashaninka cacao stands out for its unique flavour profile, often described as fruity, floral, and sometimes with nutty undertones. Its cultivation methods, often traditional and organic, contribute to its distinct taste.

Compared to other types of cacao, Ashaninka cacao's flavour can vary significantly due to factors like terroir, soil, and farming practices, creating a unique and sought-after product.

The Ashaninka people are one of the largest indigenous groups in the Peruvian Amazon, primarily residing in the rainforest regions of Peru.

They have a rich cultural heritage and a strong connection to their ancestral lands.

Traditionally, they've practiced subsistence farming, hunting, and fishing, relying on the resources provided by the rainforest for their livelihoods.

In recent years, the Ashaninka, like many indigenous groups around the world, have faced challenges related to land rights, deforestation, and encroachment on their territories. They've been actively involved in efforts to protect their lands, culture, and rights, working with NGOs and the Peruvian government to safeguard their territories and preserve their way of life.

Their society is often organized around extended families, and they have a deep spiritual connection to nature, believing in the importance of maintaining a harmonious relationship with the environment. The Ashaninka language, part of the Arawakan linguistic family, is an integral part of their cultural identity.

Their traditional knowledge of the rainforest's flora, fauna, and medicinal plants is extensive and has garnered attention for its potential contributions to medicine and environmental conservation.

The Ashaninka continue to strive for recognition, autonomy, and the preservation of their culture in the face of modern challenges.

Of all the places on earth, we chose to source our cacao from these guys ❤️